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Can Real Estate Agents Be Some Sort Of Help To Get The Right Price Of Your Property, Or Is Private Sale Better?
In a private sale, vendors dispense with real estate agents and advertise their property themselves. They hope to attract buyers who will offer the best price for their property, leading to a sale in which the vendor does not pay out any real estate commission to an agent.
This seems great in theory, but in the Queensland market at least, there is one serious problem with this approach. This would affect all vendors attempting a Brisbane private sale. The problem is that for better or worse, most buyers who are looking to buy real estate first of all visit the website known as realestate.com.au. I learned from one of their competitor's agents that realestate.com.au has 94% of the market in Queensland. Whether this is real or not I do not know, but the market share of this particular website is very high. You would be crazy to try to sell residential property without advertising on this particular site. If you did try, how could you be sure that you were getting the best buyer for your property? You would be missing out on hitting so many buyers it would not be surprising.
The simple fact of the matter is, that at the time of writing, only licensed real estate agents and their representatives can advertise properties for sale on this portal. Further, these agents must have a Form 22a signed by the client - that is, a valid listing document, before they are allowed to put a property up on this site. Any agent who flaunts this rule is asking for trouble.
Traditionally this left many sellers in a bind. How to avoid the high commissions - like about $12,000 on the sale of a $400,000 house and still get the right amount of market publicity for reaching the target audience?
For this reason, in Queensland anyway, I think it is best to forget about traditional private sales as a method of getting the top price in your hand for your property.
With this issue in mind, Happening Real Estate was established. For some years now, we have been doing deals with sellers - providing them with relevant market information, and listing their properties on realestate.com.au and domain.com.au - WITHOUT charging the huge commissions which are common in the industry. It is done as a fee for service model. We handle the inquiries, connect buyers and sellers, sellers show their own property, and we negotiate for the sellers to get the best possible result. We then prepare legal contract documents and get signed contracts to the solicitors. The great thing about this for the seller is that he or she gets to reach all the buyers that any agent can reach through online advertising - and the seller normally pays 90% or more less than traditional real estate commissions for the service!
There are also service plans for those who want guidance in preparing marketing copy, taking pictures, arranging signboards and newspaper advertising - all additional things that agents normally do in working to sell property. These packages still result in significant savings for the vendors - often enough to cover the stamp duty on their next property purchase!
Whether you want a full real estate service or a service enabling you to get the advantages exclusively available to real estate agents, Happening Real Estate have plans designed for you. Don't go it alone with a private sale. Get assistance, get information, and get marketing advantage for the best sale result. Call us today in Australia on 1300 725 853 and look forward to a profitable sale with a very pleasing settlement statement from your conveyancer at the end of the process!
Can Real Estate Agents Be Some Sort Of Help To Get The Right Price Of Your Property, Or Is Private Sale Better?
Queensland real estate sellers wanting to avoid the hefty real estate commissions sometimes look to sell without an agent through a private sale. Find out why this normally does not give the best result, and how you CAN get the best result without paying out a big commission in the thousands of dollars.
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